Marketing Management Certification Key Features


Expert Instructor-Led Training

Immediate post-session ability to apply concepts

Quizzes & Exam Simulators

Experiential Training Methods

Extensive Training Manual

93% pass rate

About Marketing Management Certification


Today’s Businesses face a number of challenges and opportunities including globalization, the effects of advances in technology, and economic changes. The since of marketing is developing by the day to keep up with the different changes in the market.
There are few competing concepts under which organizations can choose to conduct their business: the production concept, product concept, selling concept, marketing concept, and the holistic marketing concept. The first three are of limited use today.
The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities, that recognizes their breadth and interdepend¬≠encies. Holistic marketing recognizes that “everything matters” with marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and social marketing.
Marketing management has experienced a number of shifts in recent years as companies seek marketing excellence. The set of tasks necessary for successful marketing management include developing marketing strategies and plans, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, capturing marketing insights and performance, and creating successful long-term growth.

Who should attend ?


  • Marketing Managers
  • Assistant marketing managers
  • Marketing department staff
  • Individuals interested in the subject

Course Expectations


By the end of this course, attendees will:

  • Get more insights about marketing management
  • Understand how customers behaviour affect the marketer business
  • Comprehend the marketing planning process
  • Get introduced to marketing techniques
  • Get tips and tricks to sit for the exam

Prerequisites


All applicants must possess a minimum of eight years of professional business experience AND

  • Basic business background

Maintain the certification


No re-certifying is needed. However, certified professionals are encouraged to develop their knowledge about the subject.

Certification Preparation

This course prepares candidates to sit the PMI Professional in Business Analysis (PMI-PBA)® exam.

Duration


40
                                                         Hours
                                                       

Fees


USD

$2,750

Group discounts are available

Register for the next course


           

Testimonials


Yousef Al Jareh

"The trainers' communication skills were remarkable and his experience enriched the course."