In this course, you will learn about the essential marketing concepts as well as the marketing process. The course will discuss the competitive advantage and the four P’s/7 P’s used to create your marketing plan. It also discusses the range of marketing decisions an organization must make in order to sell its products and services. The course explains the need to analyze the environment at large and how different stakeholders affect your business.
The course answers critical questions such as:
- Who is your customer?
- Where are they found?
- What is the need being satisfied?
- Where are the customers located?